John's "Magic Minute"

As a former Disney Leader and known throughout the Globe as "America's Best Customer Experience Coach" John shares his incredible experiences and 25 plus years of proven success strategies to help your organization create a "Magical Customer Experience" and Disney-like Culture. Learn best practices you can share with your team and apply right away to increase your market profile, beat out your competition, wow your customers, increase employee loyalty and lead an effective team to be more successful in your industry today!

Support Your Small Business Community And Shop Local

We all know that this pandemic has really affected small business in all communities. With the many locked downs and Covid-19 restrictions in place, it has been very difficult for small businesses in your community to survive. Small businesses are the very fabric that make your community and towns unique, special and profitable.  Buying local helps sustain and grow jobs too. Part of what makes your community unique is your business vitality which is due in part to those small businesses.

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4 Ways To Improve Customer Relationships During These Unusual Times

We all know your business has certainly changed over the past six months. So have your customers. Every person who buys from your business has been through the same degree of COVID-related confusion and turmoil. Many have emerged with different consumer behaviors than they had before.

Just how different are shoppers today than they were before the pandemic? Research will tell us that  consumers have migrated to online buying, become more attached to businesses they trust, and unfortunately have reduced their buying frequencies. The good or bad news is that these changes are not going away, either. In fact, they’ll probably be part of the next normal.

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Consistency is Magical!

Have you ever been in a morning rush and stopped by a small business to run in and make a quick purchase only to find the closed sign was still up?  Pretty frustrating right? Well, that recently happened to me.

I was in need of a special battery for my wireless microphone that I had to have for a virtual workshop I was presenting that morning. I hopped in my car and drove to the nearest small business electronic store ( I always prefer shopping at a small business), to make the purchase. When I arrived, I looked at the time and glanced down at their business hours on the door. They were supposed to be open at 8:00 a.m.—it was 8:10. I’ve shopped there a few times before at the same time of day, so this was very strange.

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Attitude of Gratitude Even Today

I think everyone will agree that 2020 has presented challenges for all of us, not the least of which is wondering if businesses and our lives will ever return to normal.  It’s been tough sometimes to be grateful for much, considering what is happening all around us.  But I read an article written by one of my favorite mentors and author, Harvey Mackay and I wanted to share some of his thoughts with you as well. Harvey shared this statement from someone he spoke to in the article.

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How to Make Your Business Stand Out From The Rest

What is a competitive advantage?  A competitive advantage is when your business stands out and is viewed by your customers as providing a higher value than the product or service of your competitors. Certainly, having a unique product or service is one way, but it can and will often be easily duplicated by a competitor. However, to create loyalty, your customers also seek an emotional connection with you. This can be a major advantage and competitive edge to help make your business stand out from the competition. 

The emotional connection that your staff and business create will give you…

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What Are Event Planners Saying About John

Amazing! I have been attending conferences for over thirty years and can’t remember one that grabbed my attention more than John’s. I strongly suggest that we have John back again.

- George Bell, Regional Director, Fort Sill National Bank