Growing a business takes more than just getting new customers. It takes keeping the ones you have too!
Have you ever wondered how many customers you lose every year? Chances are you haven’t. It’s just not one of those numbers, businesses make a habit of counting. Most businesses are so busy getting new customers in the front door that they pay far too little attention to the customers who are walking out the back door.
Many of my coaching clients and audiences will say, “But every business loses customers.” Of course they do for various reasons. However, the vast majority of your customers leave because they think you don’t care about their business. They wonder if it is worth it to come back and spend more money with you. That’s not good!
If you are putting a lot of time, money and effort getting new customers, which you probably are, you are spending 10X or even 30X more money getting new customers then you need to spend to take care of the customers you already have. Do the math. It costs a whole bunch of money to keep replacing lost customers. What my coaching clients realize that there’s lots of money to be saved by finding better ways to keep their existing customers.
Ask yourself and your team these questions”
- What are you doing to create loyalty?
- What are you doing to create word of mouth advertising?
- What are you doing to create value in the minds of your customer?
- What are you doing to create memorable moments?
- What are you doing to create and ensure repeat business?
- What are you doing to earn referrals?
- What are you doing to build valued based relationships after the sale?
- What are you doing to make it easy to do business with you?
- What type of customer experience customer loyalty training are you doing that ensures consistent, positive, helpful, memorable responses?
When I coach and work with my clients, I help them with all of these questions and more to make sure they have a plan to retain existing customers and to get more word-of-mouth referrals than they have ever had before.
Building customer loyalty for life should be the heart of every company’s business practices. The money you will save goes right to the bottom line. That’s the good news! When your bottom line is thriving, there’s no need for constant cost cutting, there is more job security, there is extra money to buy additional equipment or improvements in your business or even spend more money on rewarding and appreciating your best employees, so they stay. That makes for happier people all around in your business, including you! Now that would be MAGICAL!
Need help building customer loyalty or would like to know more about John’s affordable training and coaching programs? Just imagine being coached or your staff trained by a former Disney leader for your team to give them the tools to make your business or organization more successful today! Schedule a FREE 45 Minute Discovery Strategy Session call with John today. It just might be the best and most productive 45 minute investment in your business. No Fluff and Nothing For Sale! Just pure help. Do it today by clicking on this link: https://go.oncehub.com/DiscoverySessionCall
John Formica is America’s and Australia’s Customer Experience Coach, team culture experience expert, keynote speaker, and Top 10 Global Thought Leader and Influencer on Customer Loyalty. For information on customer experience programs, leadership training, team culture, business growth, how to find and hire great people and tailored training programs just for you or to book John to speak at your next event, contact 704-965-4090 or visit our website at JohnFormica.com.