Are your employees tuning you out? A recent study during this pandemic found that the percentage of employees who are “psychologically unattached to their work and their company” hit a new all-time high of 47 percent. Information overload during the pandemic, is affecting employees health as well as limiting their ability to carry out their roles.
Does your typical day include email blasts, briefs, zoom meetings, messages, video calls and many other things that tend to make you switch it off if it gets too much? Your employees might feel the same way. Employees, just like your customers, are inundated with information from every direction and every device. They’re looking for ways to weed out and cut through the noise. If they perceive an email or other company message doesn’t relate to them, they’re less likely to give it a second look.
In order to engage your employees and dull the noise of information overload, businesses must adapt to a communication model that will make your people feel personal, relevant and add value to the team. Here are some strategies that will enable you to deliver the right message to the right employee at the right time and make it more personalized.
1. Reduce Company Wide Blast Communications.
The first step in providing relevant information that your employees will consume, vs. instantly delete or ignore, is to eliminate or at least minimize your reliance on blast communication. The goal is to make a single, company wide message to be more personalized.
Employees want to feel valued first, and informed second.
By not feeling valued, your employees won’t be successful in their roles or contribute to the wider success of the business. This involves changing the way your internal communications come together and gets distributed at the most simple basic level.
2. Get to know your employees.
Before you can create content and message that people care about, you have to understand who they are: What are their pain points or challenges? What is cause for celebration? What goals are they trying to achieve?
3. Distribute your content in a personalized way.
Look for ways you can build flexibility in the the way you distribute your information to allow your employees to interact with or generate feedback.
- When you communicate, do you allow your employees to provide you feedback on certain topics that are relevant to them and their role?
- Do you communicate the way your employees want to engage and can they easily engage anywhere, anytime?
- Does it offer ways that employees can create their own content, respond or share content?
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Employees within your business, no matter where they are on the front line or in management, are a lot like the customer of today. Rather than being interested in communications that are all about telling the company story, in other words, (“Look at what we did or are doing as a company!”), they’re much more interested in what’s in it for them. Your employees want you to filter out the noise and just get down to the information that is important and what will help make their job easier, simple, and define what is expected of them. By implementing this communication model, your employees will feel more engaged and committed in the success of the business. Now that is Magical!
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