Today, crisis communication, terminations, layoffs, getting laid off, radical shifts to remote work or no work and revenue and customer losses have certainly been on the minds of many employees and business owners. Not to mention swift operational changes against the constant worry of; is my team going to be okay? Are my customers going to feel safe?

Your usual employee communication strategy goes out the door when your business faces a crisis like we are experiencing today. It is important for every business and team to develop a crisis communication plan. The good news is, if you don’t have a communication plan, it is never too late.

Whatever the crisis, your employees want to know what is going on with their jobs and updates with your business. If your business closes temporarily due to the pandemic, your people want to know when it will open again. When a business reopens people want to know if their jobs are safe? Is management taking proper health and safety precautions? You cannot ignore your employees concerns and questions. They need to be addressed through communication.

While you might not have all of the facts and answers, you can set up daily or weekly calls or send ongoing communication that will give your employees whatever information is available at that time. This way your people will never be out of the loop and know that their concerns are being considered and addressed by management.

In times of crisis, like Covid-19, misinformation through news reporting, social media and myths can be spread just as easily as facts. Rather than rely on the opinions of others, you need to rely on basic facts from the experts and have a plan to include them in your communication. Putting your head in the sand, expecting your employees to find out information on their own and hoping it all goes away should never be your plan.

However, just sharing facts won’t show empathy for the anxiety, trauma or other negative emotions your employees and managers might feel during this crisis. Compassion and a sense of understanding can go a long way to easy your employees’ fears.

Here are a few strategies which should be included in your communication plan:
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  1. Try to share information personally whether it is in person or live video such as Zoom.
  2. Set a time of day when you can share information on a consistent basis. This way your people can expect an update during this same time(s) each day.
  3. Use all formats of communication to share information or updates such as text, emails, voice mail, posting information on communication boards, meetings, company web-sites, mobile apps, chat rooms, etc. Be creative and use what is best for your team.
  4. Be genuine and sincere. In other words be human and personal. It might be as simple as asking someone how they or their family are doing. 

One of the main objectives of a communication plan is to show your employees and team that you and management have things under control and you care about their well being. If you fail to communicate to your people on a regular and timely basis, you then leave it up to your employees to judge for themselves whether you do care or not. Remember you don’t have to get it right, but you do have to get it (communication) going. Your team will be grateful you did. Now that would be Magical!

Need help, contact John today! Info@johnformica.com