John's "Magic Minute"

As a former Disney Leader and known throughout the Globe as "America's Best Customer Experience Coach" John shares his incredible experiences and 25 plus years of proven success strategies to help your organization create a "Magical Customer Experience" and Disney-like Culture. Learn best practices you can share with your team and apply right away to increase your market profile, beat out your competition, wow your customers, increase employee loyalty and lead an effective team to be more successful in your industry today!

Support Your Small Business Community And Shop Local

Posted December 17, 2020 by & file under Uncategorized. | 0 Comment

We all know that this pandemic has really affected small business in all communities. With the many locked downs and Covid-19 restrictions in place, it has been very difficult for small businesses in your community to survive. Small businesses are the very fabric that make your community and towns unique, special and profitable.  Buying local helps sustain and grow jobs too. Part of what makes your community unique is your business vitality which is due in part to those small businesses.

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4 Ways To Improve Customer Relationships During These Unusual Times

Posted December 11, 2020 by & file under Uncategorized. | 0 Comment

We all know your business has certainly changed over the past six months. So have your customers. Every person who buys from your business has been through the same degree of COVID-related confusion and turmoil. Many have emerged with different consumer behaviors than they had before.

Just how different are shoppers today than they were before the pandemic? Research will tell us that  consumers have migrated to online buying, become more attached to businesses they trust, and unfortunately have reduced their buying frequencies. The good or bad news is that these changes are not going away, either. In fact, they’ll probably be part of the next normal.

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Consistency is Magical!

Posted December 2, 2020 by & file under Uncategorized. | 0 Comment

Have you ever been in a morning rush and stopped by a small business to run in and make a quick purchase only to find the closed sign was still up?  Pretty frustrating right? Well, that recently happened to me.

I was in need of a special battery for my wireless microphone that I had to have for a virtual workshop I was presenting that morning. I hopped in my car and drove to the nearest small business electronic store ( I always prefer shopping at a small business), to make the purchase. When I arrived, I looked at the time and glanced down at their business hours on the door. They were supposed to be open at 8:00 a.m.—it was 8:10. I’ve shopped there a few times before at the same time of day, so this was very strange.

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Attitude of Gratitude Even Today

Posted November 25, 2020 by & file under Uncategorized. | 0 Comment

I think everyone will agree that 2020 has presented challenges for all of us, not the least of which is wondering if businesses and our lives will ever return to normal.  It’s been tough sometimes to be grateful for much, considering what is happening all around us.  But I read an article written by one of my favorite mentors and author, Harvey Mackay and I wanted to share some of his thoughts with you as well. Harvey shared this statement from someone he spoke to in the article.

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How to Make Your Business Stand Out From The Rest

Posted November 19, 2020 by & file under Uncategorized. | 0 Comment

What is a competitive advantage?  A competitive advantage is when your business stands out and is viewed by your customers as providing a higher value than the product or service of your competitors. Certainly, having a unique product or service is one way, but it can and will often be easily duplicated by a competitor. However, to create loyalty, your customers also seek an emotional connection with you. This can be a major advantage and competitive edge to help make your business stand out from the competition. 

The emotional connection that your staff and business create will give you…

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How to Make Your Customer Experience More Human to Drive Sales

Posted November 12, 2020 by & file under Uncategorized. | 0 Comment

The idea of the customer experience being human-centered is nothing new. For years, many businesses have been trying to make people’s lives easier, more enjoyable, and more efficient. From the invention of the wheel to the smartphone in your pocket, these technologies are what inspires the innovation and creativity required to keep up with as well as delight, an ever-evolving customer. This is why most businesses are focusing on technology to make their business more successful today and there is nothing wrong with that.

However, the idea that a business being more human may seem a little fluffy, but it has become more important today than technology alone. How exactly can your business be more human?

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Would Your Customers or Competition Hire You?

Posted November 5, 2020 by & file under Uncategorized. | 0 Comment

I recently made an appointment by phone, for an eye exam. I spoke to a friendly representative, who verified my personal information, ask questions, scheduled the appointment and provided me a very positive experience. After the call, I was asked to answer a one question survey. “Based on your experience, would you recommend or hire this employee?” 

The question was a simple one, yet an unusual question to ask regarding my experience. However, based on my experience, my answer was “Yes!” I felt that my experience was good and by all means I would give credit to the friendly representative. Why?

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How to Make Customer Returns a Magical Experience

Posted October 28, 2020 by & file under Uncategorized. | 0 Comment

How many of you have ever tried to return an item that you purchased in a store and it became such a chore and inconvenience? What about ordering items online? Is it a concern of yours to purchase something online and then worry about the return policy and is it going to be a hassle?  Can you return an online item you ordered back to the store or do you have to mail it back? 

In a recent study, people say they want the option to return items in a store that they’ve purchased online. A shocking 63.3% of stores still do NOT offer this option to consumers and I believe they are paying the price. Shoppers will hesitate to make a purchase online if they do not have a convenient way to return the item if necessary.

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How to Engage Your Customers During the Pandemic

Posted October 21, 2020 by & file under Uncategorized. | 0 Comment

Regardless of your industry and the products or services you sell, one of the main drivers for achieving a successful business is making sure you have a strong customer experience engagement strategy. No doubt, 2020 has been one of the most challenging years for many small businesses with the pandemic definitely affecting customer needs, wants […]

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How to Create a Diverse and Unified Team Culture

Posted October 13, 2020 by & file under Uncategorized. | 0 Comment

How well do you know your team? I mean really know them. Most leaders and businesses believe team culture will happen organically. When was the last time you evaluated your team, the individuals on your team, relationships and diversity?  Sometimes our focus is mostly spent on the business, taking care of customers and increasing profits rather than our people.

Your people and team are your most valuable resource, but if you’re not careful, they can become your biggest headache! What makes all the difference?

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What Are Event Planners Saying About John

Amazing! I have been attending conferences for over thirty years and can’t remember one that grabbed my attention more than John’s. I strongly suggest that we have John back again.

- George Bell, Regional Director, Fort Sill National Bank