Courtesy Over Efficiency Is A Strategy For Success
Today, many of you, as well as consumers, are utilizing a drive-thru more often now during the pandemic. It appears to some of us as the safest way to get our fast food. Restaurants with a drive-thru certainly have a strategic advantage in an era of social distancing with some restaurant chains offering drive-thru options only.
In a recent study of drive-thru wait times, the Chic-fil-A chain, remained the slowest among major fast-food brands. Although most wait times have grown during the pandemic, Chic-fil-A, according to the study, recorded the slowest. But Chick-fil-A customers aren’t buying it or simple just don’t care. They continue to give the chain’s drive-thru “speed of service” the best ratings of any of the brands tested. Why is that?
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